The basement waterproofing contractor is a good worker. End time work. He attends to detail. He fulfills all the obligations in the agreement contract with his client. However, when the job is done and out the door, never heard of that owner. There are calls for other projects and, more criticism, not a single reference. What happened?

What happened is not the issue. Perhaps this contractor installed the system waterproof beautiful but not clean up after itself. We may not dress in a professional manner when he first met the client. Or worse, the team showed good behavior during the presentation before the work begins. First impressions go a long way, and that includes the crew.

My colleague Roy Spencer, owner Perma-Seal Basement Systems in Downers Grove, Il., has been in business for 30 years. Just luck? I think not. Early in his career Roy recognized that big things continue when a basement contractor attends to small things – the kind gesture, the extra touch. After 30 years, the industry basement waterproofing has expanded greatly, and with that comes a growing number of new contractors.

If the basement waterproofing contractor is repairing a small crack or installing a tile drainage system, the homeowner has a trust vested with the contractor. While the homeowner expects its basement repair or installation is successfully completed, a job well done is only the beginning. "Every homeowner expects his basement contractor do a good job, "says Roy." You can make a great presentation and follow-through sales, but that may not be what the customer remembers. "According Roy, a contractor may assume that just by doing a good job, who have met customer expectations. Despite how good a job it sometimes is not the client stays. "You may remember that you do not wipe their shoes before entering the house. It's a cosmetic thing, but it sticks in the mind. That is human nature .

While it may seem silly to worry about such details, not at least worth the extra effort if it prevents the loss of a reference because of a misstep? "Basement Contractors should project a coherent image of attention. It is not only delivery of contract specifications. It is small things that make up the references. "Excellent reputation of a contractor does not mean anything if the landlord is not initially impressed. A poor performance at principle can influence the homeowner to the recruitment of another person. "From the first call must impress potential clients with their professional conduct."

At day's end, however, the most important aspect of the work the contractor is the quality of the work. All the little things a contractor has to go the extra mile will mean nothing if the work was not done well. "You should have good and durable product and reliable service," says Roy. "Smaller things that make or break ".

Attend to the little things that seem simple, but they are easy to forget when thinking about the actual work. It is important to remember rector that the incentive is to leave a lasting impression on the client. It is not only one of the surest ways to get referrals, but also a great way to separate as one of its competitors.

With competition in our industry continues to grow, I think the main contractor should concentrate on making yourself the best possible job, while letting your work speak for itself. Most people do not care to hear someone's mouth bad their competition. The contractor should have enough good things to say about their own businesses, there is no need to discredit someone else.

Unfortunately, a quality contractor sometimes loses a job to a peddler with an elegant presentation and a big smile. How does a contractor survive when competitors take the "little things" without delivering what is most important? While Roy believes it is important to respect the competition, also considers it necessary to be accountable to the consumer. "I feel responsibility to tell homeowners should be aware that dishonest companies. Not necessarily have to give names. You can ask a customer to check tee held at the local Better Business Bureau, and then add, "Be sure to talk to my competitors, too."

Empowerment of clients make a more informed decision shows quality of care and honesty of the contractor. "I will not come off as sanctimonious. Not a good place to be and is not necessary. Be sincere, helpful and good information and knowledge to share. That will come through and give people a taste of your company. "

Lou Cole is the president and owner of Emecole, Inc., a manufacturer of concrete crack repair epoxies and polyurethane foams since 1987. Today, Emecole is a leading supplier of basement waterproofing and indoor air quality control products through the United States and Canada. For more information, visit http://www.emecole.com or write to 50 E. Montrose Dr. P.O. Box 7486, Romeoville, IL 60446.

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