Have you ever looked at the traffic to your website and wondered why no one called? Buying? Or filling a request form?

For despite what anyone tells you, you start a great website with the displaying the correct information. Gone are the days of brochure web sites that represent no more than an ad premises – this is to get visitors who are interested in what they do and take action!

There are all sorts of reasons why people do not act the way you want and the best place to start is to ask:

1. Will my website show clearly what my company does in about 3 seconds?

2. Will my website clearly stress our most important competitive advantage for our competitors?

3. Does my website provide a "call to action? eg

a. Phone number clearly displayed at the top of every page

b. Offer a free booklet of the product, particularly useful if unused payments online

c. Free advice on the product or service?

4. It's my trusted site?

5. Could customers feel secure or safe buying from me?

Websites are selling tools and marketing, so it must transmit the five main reasons why people buy, they are (in order):

1. Trust
2. Quality
3. Service
4. Selection
5. Price

So the first port of call for a large website, before any marketing search engine site is:

1. Make sure that your website clearly illustrates what your business or activity

A picture is worth a thousand words, and though his site Web does not have that photo is of vital importance within 3 seconds if you know if you are a human resources company, Original Equipment Manufacturer, shops selling trainers, ID cards, kitchen surfaces, or whatever – either way this is essential to improve the average time visitors spend on your website.

2. Decide what action you want visitors to take when visiting your site?

This might be to pick up the phone, fill a survey, send an email, request a brochure, click to play a video, download an article and so on.

If you broke this down so that each page has a specific purpose to request action by the visitor you know that if I made a campaign direct mail or any pay per click that has maximized the potential of their visitors to do something once in place.

3. Does the emphasis his main competition website Advantage?

It is fair to assume most of its competitors, do a good job, however, what is the major reason customers buy from you against them?

This could be, which offer the longest warranty product, free delivery, easy to talk, the best value for money, give a bonus for referrals, etc. ..

Thus, their Website is starting to pass the strongest aspects of your business and why people should pay attention to what you do.

4. Who is your target audience? Ensure site that talks to people who want attention.

Often websites we have seen with the technical jargon that would only be understood by competitors and not customers. You can only appeal to a specific audience if the benefits and features that appeal to describe his type of customer.

If you are facing the consumer, then well as the study of their demographics – are its most popular products and services in view of the home page. Perhaps a special offer or maybe make a song and dance about a new widget that you know that some customers who have purchased from you in the past is also going to buy.

5. Can I see what the traffic my website has received?

Your website is your brochure or equivalent telephone directory listing for existing and potential customers to get their data and easily contact you. Being able to see what people do when they visit your website is essential to know if it's good?

The last evidence of a large website, is to be able to tell if these questions fit your business focus:

a. What is the most popular page?

b. How much time people spend on my site?

c. A site more popular than another?

d. Do most of my visits from the UK?

e. Can my visitors use modern browsers? Thus, modern, updated computers?

f. What keywords have been found my website?

g. What percentage of my visits are from search engines, websites reference or direct visits?

With all this information you can begin to see how well your website works, and if not then you know that you are experiencing so much the lack of visitors to your site web or simply not given enough information for visitors to stay.

Subsequently your website is a great website?

Here are some quick tips to check and get things moving:

 • Create a Google Local Business, this is FREE and guarantees the first listing, if someone does a search of its business geographically.
 • Create a list and freeindex.com dmoz.og – these are directories that will help open the exhibition web instantly.
 * If you are an online store, trying to test the sale of products on eBay.
To talk to your web developer for access to traffic information website.
 To initiate a marketing plan quickly and develop the actions you want your visitors to take when on its website.

Intelligent Fish – Online Business for your Website

“It’s not the strongest of the species that survive, nor the most intelligent but those most responsive to change” ~ Charles Darwin

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